Dana Elston II

Wealth Advisor

Bio

“Don’t just live but live for a purpose bigger than yourself. Be an asset to your family, your community and your country.” - Mark Owen

For more than three decades, Dana has worked with retirees, affluent families, and business owners to design wealth management strategies that authentically fit their needs. As a former restaurant owner and entrepreneur, he understands his clients’ perspectives and their unique definition of risk. He also understands how his clients’ needs change as they approach retirement and the impact that facilitating a smooth transition can have on multi-generational wealth success.

Dana’s model of service includes an analysis of his clients’ spending patterns and other behavioral tendencies that reveal how clients make decisions. His focus is to design thematic investment approaches that match the way his clients think about their wealth as well as their individual needs. Dana began his career by conducting seminars that have helped clients navigate the changes in the investment landscape. As a professional, he is proficient in asset allocation, statistical asset-class correlation, risk management, trust and estate planning strategies, dynasty trusts, employer-sponsored 401(K) plans, and IRA distribution options.

Dana enjoys supporting noteworthy non-profit agencies in his area and the accompanying community involvement required. He is actively involved with Stand Up for Financial Literacy, The Veterans Outreach Center, and the Hillside Children’s Crisis Center. Dana also has several personal interests that enrich his life including fishing, hunting, golfing, and cooking.

126 Alpine Knoll, Fairport, NY 14450